I've been saying for years that commercial Kiruv is a complete and total waste of money. For years it was obvious that the frum community was in a huge "parnassa crisis" and the recession took it in for an even bigger economic down turn. And now, we have yeshiva's closing their doors (4 of them in Lakewood) and we have families who can barely afford to put food on the table.
While frum people are a bit slow in realizing *WHY* the community is in a crisis (if your men ain't working yet you're reproducing you shouldn't be surprised)... they're slowly coming up with ideas (mostly stupid ones) on how to keep money flowing... one of which is the kiruv thing... Well... ok... a letter writer on Matzav suggested that kiruv be put on ice for the time being.
The article suggests that no one really even knows if organization that do kiruv actually turn people frum.
I'm personally on cloud 9. After all I've been saying for years YOU CANNOT MAKE SOMEONE FRUM. THE PERSON HAS TO BE OPEN TO IT. If the person is already open to it, you don't need to spend a ton of money on them, just INVITE THEM OVER TO YOUR HOUSE! IF they are *not* open to the idea of becoming frum, you can give them all the luxuries, they'll take advantage of them CUZ YOU'RE GIVING IT TO THEM FOR FREE, but they won't actually become frum from it.