While reading the comments to FrumPunks post When does BT status start? I came across the comment Moshe put in which one of the things he wrote was "Why do kiruv?"
Even pre-BT post comments I asked the same question. In fact I sarcastically asked my Rabbi that once. And I came up with a few answers as to why they do it.
One of the reasons is what Moshe himself said - To create for yourselves a caste of workers who’ll pay for the parasites who are sitting in kollel and pretending to learn?
This reason seems to make alot of sense. Think about it. A BT generally has more money. Not because frummies are all disgusting, dumb, and poor (like my grandmother says they are) but because BTs tend to come from smaller families as well as from better educated backgrounds (at least with this generation). An investment in Kiruv is like an investment in brand new-buildings and gorgeous new plaques for schools that can hardly afford to provide anymore scholarships. A few BT paying full tuition per school is some nice money.
The other reason is for shidduchim. I know this sounds completely out of the world considering this post is being based on a post about a girl that got rejected for being a BT, but I am NOT crazy, and I mean what I say.
When it comes to shidduchim, frummies go all out and crazy.
Take normal people looking for jobs. Normal person writes up a beautiful resume, calls up everyone he knows, gets headhunters, buys newspapers, begins to network in every possible way, all in hopes of making the write "connection" and finding the right job.
With frum people this is very similar. In shidduchim? Pretend you're job-hunting, and do some chesed so that you stand out from the other candidates.
What do I mean? I mean, that kiruv is done solely for the purpose of having something to add on the resume. All frum girls are the same. They all wear black on the first date, heels, straighten their hair, wear waaaaaaay too much make-up and have the same idiot posture and tone in their voices when they say "FOR SURE!!!!" If mommy and tatty do chesed, the resume is that much better and it heightens the chances of typical frum girl #37 of getting married.
Reason number three on why do kiruv at all, is so that one family can be all "holier-than-thou" about their lifestyles. EVERYONE can donate money to a chinese auction but "make" someone frum is exclusive to the people who think they did it.
Well so, I think I'm done with the reasons as to why do kiruv. If you have any to add, please feel free to comment. Otherwise, keep in mind I'm super anti-kiruv and think that alot of the money used towards "outreach" programs would be better spent towards providing already frum kids with decent education.
But what do I know? I'm a BT and Yeshiva education really sux in comparison to the PUBLIC SCHOOLS I've been to-which by the way were "free" and non of the girls I KIT were pregnant as teens or even now.